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Close Your Eyes and Close More Sales

Close Your Eyes and Close More Sales

April 24, 2013

Close your eyes for 30-seconds. What would you do if lost your eyesight?

Experts agree our ability to visualize an idea is critical to human understanding. Fifty to 65% of people are visual learners. Our brains process visual information 60,000 times faster than simply reading text. Amazingly, 80% of all our impressions occur by means of our sight.

But minds are drowning in data and information, and our attention spans have shrunk:

 The average attention span in 2000

12 seconds 

The average attention span in 2012

8 seconds

The average attention span of a goldfish

9 seconds

Yes, you read it right. Our attention spans are worse than a goldfish's. Loss of attention is one of the unintended consequences of the rise in digital information.  We’re driven to distraction. Let me try to prove the point with an example.

Digital Deluge

First, read the following information in text and try to process it quickly:

The world’s information is doubling every two years. That’s 1.8 zettabytes. If you had to store that information, it would take 57,500 billion 32GB iPads, which could build a mountain of iPads 25-times higher than Mt. Fuji, which is 3,776 m vs. an iPad mountain @ 94,400 m.

Notice how data is hard to visualize.

Below is some of the same information in an Infographic, and it's easy to decide which you prefer and which your prospects would prefer:

 

Lean in

Imagine if you could capture the attention of 65% of your market by using a powerful visual. In a moment, I’ll show you how to do your own Infographic, and use this popular visual tool to promote your business.

You, your ideas, your business and the value you bring to the prospect are the foundation of your message. How well you sell this message depends on how effectively you communicate and visualize that value.

Go Visual

Think back to when you did a presentation to a group of prospects.  Or recall how potential clients and customers behave when entering your business location (physical or digital). Did a visual help close the sale?  

With more than half the population as visuals, you’re doing yourself a disservice if you don’t make it easy for them to understand what you want to convey. A confused mind always says no.

Think charts, graphs, imagery, video, moving whiteboards, and the Powerpoint slide presentations in the B2B space. If you’re in B2C retail, notice how almost everyone picks up, looks at, and touches products before they buy, like the person anxious to see himself astride a Harley or behind the wheel of a new Mercedes.

Put simply, you need visual sizzle to sell well.

Go Infographics

Infographics are poster-like visuals (one-page explanations) that enable the viewers to grasp detailed information including:

  • Simple or complex ideas
  • How things work
  • High-level concepts
  • Mathematical data
       
  • Business trends and impact
  • Sales claims and evidence
  • Processes and systems
  • Storytelling

Infographics offer a killer tool to visualize thoughts and ideas. But the subject must be worth learning about; it’s not just about interesting images.

Notice how much is said in the below infographic:

The visual mode, expressed in an infographic, is the natural mode of our  “old brains", the reptilian brain that still overrides our more modern brain in everything from survival to decision making.

It’s why we humans still struggle with impulse control. Who can resist  Mrs. Field’s chocolate chip macadamia nut cookies. Got milk?
 
Build Your Own Infographic

To help you get started, we created an infographic to communicate a useful 3-step process for getting to the core of your message: Frame it. Name it. Claim It.

At Brand Launcher, we also call this thought process...Simplify. Codify. Multiply.

Once you’ve figured out your message strategy, you can hire a graphic designer to do your infographic.

Steps to Consider

  • Titles - attention-grabbing
  • Message - content, meme, theme
  • Sections - logical and strategic
  • Style - fonts, colors, charts, graphs, data, icons or blend of all
  • Navigation - links to other info, where do you want to take your viewers
  • Sources - use credited authorities in your research

Or you can learn to do one on your own. Here’s how:

  • Go to www.Piktochart.com. You can sign in as a casual user for free with limited themes and capability.
  • You can upgrade to $29/month and go Pro, opens up an amazing world of graphics.
  • Cut your cost in half and sign in for annual
    membership @ $169.

We did the infographic on the right as first time users. It needs some work but you can see the possibilities.

Armed with your clever infographic, you're ready to hit to road to points cyber and beyond. 

Now that you know how to do infographics to promote your business, don’t let the goldfish take over the pond. With an infographic, you can command the 8-second attention span of visual learners.

Then, go after those hungry fish with your big idea as irresistible bait, and make that lure sparkle, spin and sink in.