410.235.7070 Join Our E-Letter
businessGPS Taking You From Where You Are to Where You Want to Go.

Here's why I ASK...

Here's why I ASK...

March 16, 2017

I sent out an email last week asking the recipients to take a 30 second, 1 Question Survey.

Now let me explain why I did that and why you should too.

See, this blog goes out to many different people, all around the world. Different jobs, different industries, different interests, different backgrounds, you name it- they’re reading this blog. Now, I could guess what your needs are, what your likes and dislikes are, what your pain is, and read between the lines of your comments.

Or I could just ASK.

"Why guess what your clients crave, when it’s so much more effective to ask them?”

See, we all hate spam. We hate being inundated with irrelevant messages as if we’re just another email address.

We’re individual beings with our own preferences, likes, dislikes and ideas. We genuinely want to hear about our interests, that’s why we signed up for that email list, social media group, whatsapp group, etc. to begin with! We had an itch and we hoped they could scratch it.

But then what happens? We get irrelevant email after irrelevant email. And boom- it feels like spam.

Most businesses make this fatal mistake: They don’t ASK. They don’t take the time to listen deeply and find out what people are genuinely interested in.

Remarkably, asking your clients what they want somehow got a bad rap. I can think of 2 reasons why.

1. We think that people don’t know what they want.

Henry Ford reportedly said, “If I had asked people what they wanted, they would have said ‘faster horses.” In kinder words, we assume that the public isn’t clear about their wants. It’s our job to tell them. Right?

2. The Wizard of Oz meets business gurus.

The theory goes like this, “I am the great business guru of Oz. And I know what you want before you even know yourself. And I’ll tell you what to do first, second and third….”

This kind of positioning works for superficial generalities, but developing a genuinely helpful relationship requires two way communication.

So here’s the deal.

I want to hear from you. I really do.

Take 30 seconds to take this 1 question survey and I promise to send you relevant, helpful, no-nonsense materials to help you scratch your itch.

It’s that simple and straightforward.

[Take the 1 Question Survey now.]

Stop guess and start asking.

Start using the ASK Method in your business:

  • Are you making assumptions about what your clients are interested in?
  • How often do you ask for feedback?
  • Do you include personalization in your marketing?
  • Are you prepared to hear what people really want?

Don’t be afraid of probing. If you never ask, you’ll never know.

Taking you from where you are to where you want to be.

Jon