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"Ok guys, lets see what you can do?!?" We took the challenge and increased his response rates by 30%.

"Ok guys, lets see what you can do?!?" We took the challenge and increased his response rates by 30%.

April 14, 2009

Gold Member Tim Mai came to us with a problem. He had a big launch he was doing (remember the last one he did that brought in more than $1 million?! Go to http://www.yourbusinessgps.com/teleseminar-archive where he explains how he did it.) This time he wanted to increase his response even more and drive more traffic to his website. We did just that, increasing his response rate more than 30% using the two most powerful words in marketing.

What are they? A prospect's first name and last name. And we did it with a special program we use that creates a website address using a prospect's name. Every prospect had their own URL. The web page is basically the same for each person but it has their own name all over it. When your prospects go to the site, they see it's been created just for them which makes them feel great. As a result, they're more likely to want to do business with you. The only thing that's unique is the URL!