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As a Brand Launcher Marketing Mentor, Ivana Taylor guides small to medium sized businesses to the next level. With over 20 years of marketing experience, Ivana has a proven track record of helping companies attract and retain loyal, profitable customers to become the "obvious choice."
Earlier in her career, Ivana served as a Medical Marketing Manager of Vernay Laboratories, where she developed a marketing segmentation strategy which saved the company $1.7 million. Ivana quickly became a recognized expert and ranked #21 out of over 30,000 internet professionals in Fast Company.
She is the publisher of DIYMarketers.com an online publication that provides CEOs with low-cost marketing strategies, ideas, and resources. Ivana is a weekly writer in the AMEX Open Forum where her articles consistently rank amongst the top 10. She is also the co-author of the popular book, "Excel for Marketing Managers" along with Mr. Excel, Bill Jelen.
Ivana received her BS in Marketing from Penn State and her MA in Managment from Antioch University. She holds a certificate in the German language from the University of Munich and is fluent in Serbian. Ivana resides in Cleveland with her husband.