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Sam Michel uses his vast marketing and business background to guide business to higher profitability and success. Sam is a master of brand strategy, retail and relationship marketing. Over the course of his career he has created and implemented marketing campaigns for a wide array of industries including telecom, insurance, fashion, healthcare.
Earlier in his career, Sam served as the Group Marketing Director of Edgars where he launched the Edgars Club, which was subsequently voted the best relationship marketing program in the world. There he also ran the largest in-house ad agency in the southern hemisphere.
Sam was the co-founder of MKM (Marcus, Katz, Michel), a successful design studio and was a partner is Freedman & Rossi advertising agency. He served as a the Group Client Service Director and Brand Planning Director of BBDO, a worldwide advertising agency which was rated the world's most effective network.
Sam is a qualified attorney at law which he received from the University of Witwatersrand. He resides in South Africa with his wife, Sue and 3 children. Sam is an avid reader and enjoys golf and water sports.