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3 easy steps to make this year the BEST yet!

3 easy steps to make this year the BEST yet!

January 07, 2010

I love this time of year. I can do without the cold, however.

I've got 4 layers on and a scarf and I still can't get warm! And it's snowing again!

So what's to love about this time of year? Every new calendar year, is a chance to start over, to begin anew. It's exciting. Invigorating. And always full of optimism. It's kind of like the beginning of a new sports season. You haven't played any games yet and you feel THIS COULD BE THE YEAR!

Well, I want to help you make this year your best. And I've got the perfect thing to get started right '

You see, while many of us are looking at all the new opportunities and possibilities ahead, it's just as important to look in the rear view mirror too.

It's time to take a good hard look at 2009 and see what worked and what didn't.

In fact, you may be able to make 2010 your best yet simply by tweaking what you did last year and not even worry about rolling out with a major new product launch.

How? By reviewing what worked and what didn't last year with each product or service you offer. And then evaluating what you can leverage and how to fix it.

We did this with our own products over the last several weeks and it's amazing what an eye-opening experience it is. We do the same thing with our clients when analyzing their business and figuring out how to turn things around in a launch.

Here's how to do it. List each one of your products on a sheet of paper or on a board. Then draw 3 columns with the following heads in each column: success rate, holes and fixes. (See the diagram for an example).

The success rate should be based a number from -10 to 10. This is a measure of your profitability. This isn't nearly as cut and dried as you would expect because some products may not be meant to make a lot of money. For instance, a lead generation product such as a free e-book or free e-zine won't make a dime.

So how do you measure success? Number of downloads? Open rates? Scores from evaluations? Just this one column alone will force you to analyze how you should really determine success for each one of your products.

Next, you want to determine the holes that kept you from giving your product a 10 success rate. What didn't work well? Customer service? Marketing? Lead generation? Conversion to sales? Customer follow-up? Repeat business?

And then finally, take a look at each one of the holes you identified in column 2 and determine how to fix each one. If repeat business, was a hole you identified how do you plan to fix it in 2010. Interestingly, you may even decide not to fix something ' it may not be worth the time and energy.

That's fine as long as that's part of your strategic plan. I always say, 'before something can grow, something else may die.' So you may have to let some things go so you can continue to grow your business in 2010.

This process will help you do that.

Always taking you from where you are to where you want to go,


Jon Goldman