A friend of mine sent me this short video clip that I thought you'd find hilarious.
It's actually an ad for JC Penny. I won't tell you any more than that and spoil the ending.
It also uses 7 of my 8 Absolute Essential Laws of Marketing. Here's my challenge: The first person to email me back and tell how the ad uses the 7 Laws, you'll get the very first copy of my brand new e-book, The Secret of the Watermelon: How to Turn Around Your Business.