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How did this guy of all people boost sales 900% in 5 years? I'll give you his 3 ingredients for success.

How did this guy of all people boost sales 900% in 5 years? I'll give you his 3 ingredients for success.

July 30, 2009

Have you seen this guy yet?! He's got a HUGE following on YouTube, Twitter, Facebook and everywhere else with 80,000 viewers a day that helped him grow his business from $5 million to $45 million in 5 years talking about of all things ' wine! But it's unlike anything you've ever seen.

Gary Vaynerchuk, Director of Operations, at the WineLibraryTV.com, is NOT your typical wine reviewer. See for yourself ...


Here's what I love about what he's doing, which are really the 3 ingredients that have made him so successful:

1. He's got passion. You can't fake passion. Either you've got it or you don't! This guy's got a ton of emotion and enthusiasm about what he's doing and you can't help but get sucked in by his passion. He even calls his videos on WineLibraryTV.com the 'Internet's most passionate program!' WARNING: If you're posting videos on the web you've got to let your passion and excitement come through. Let it go! Good content isn't enough! How can you expect others to get excited about something if you're not?

2. He's leveraging his expertise. Very few liquor store owners go on to do anything but sell liquor from the store. But Gary did more than that. As the son of a liquor store owner he was too young to actually sample the wines. So he began learning about the wines by training his palette 'backwards' and tasting the obscure fruits and vegetables and even grass, dirt, rocks, tobacco and wood used to make wine. He even jokes that he 'probably consumed more New Jersey grass in my teens than any lawn mower.' But his studies paid off because he's able to detect subtleties in wines that most people would probably miss. Shoppers came to rely on him for his advice, which he continues to share today for everyone to see online.

3. He's created a Big Zig. While most wine experts are zagging through the market with dry, boring and sometimes snobby reviews, Gary is offering something totally different ' an unintimidating, relaxed, fun and entertaining take on various wines for a new generation. And it's obviously paying off. He not only grew his business 900% in 5 years but he's also offering membership to his club for wine lovers, he's appeared on the Conan O'Brien Show, the Ellen Degeneres Show, The Today Show and he's developed a massive following of 'Vayniacs' who love his quirky personality and enthusiasm.

Let me ask you: What are you passionate about in your business? How can you leverage that excitement and emotion?

Always taking you from where you are to where you want to go,


Jon Goldman, CEO