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Practical Tips to Work on your Business - Not In It

Practical Tips to Work on your Business - Not In It

March 21, 2008

(First in a 2-part series)

How many times has this dialogue played out on in your head?

'You need to increase your sales!' ' 'But you can't increase sales without adding more staff!' ' 'If you don't add more staff, you won't grow!' ' 'If you grow too fast, you could end up losing everything!'

It's enough to drive you nuts because there's no right or wrong statement. Each one is valid.

On and on it goes. Meanwhile, nothing happens while you go back to spending 10 and 12 hour days working in your business. This is no way to live. And I know this isn't what you had in mind when you started your business.

What do you do to fix it?

The solution: Freedom Teams.

A freedom team is a group of people and systems that give you the freedom to do what you love and to do those things you're great at. A Freedom Team allows you to work in your core competency, leverage it, and outsource or delegate the rest so you can work on your business, not in it.

What role do you play?

Your job is to run the business, not to perform the tasks required for the business to run. Think of yourself as a fighter pilot. A pilot has an entire crew of ground support including mechanics, engineers, accountants, safety experts, etc. all of whom make sure the pilot can focus on just piloting the plane. That's it. In the same way you need a crew, 'A Freedom Team ' to keep you in the air so you can focus on making the best use of your talents.

This may sound expensive to you, but don't worry. The additional revenue created from adding your Freedom Team will pay for itself many times over.