Answer the questions below to determine what your hungry fish really want from your products and services.
1. What do your hungry fish desire? Which of those desires can you fulfill?
2. What emotions or feelings does your service invoke when prospects buy from you?
3. If your prospects asked, 'What if?' What would they ask for most?
Jot down your answers on a separate sheet of paper. Ask yourself, what images come to mind as you review your answers? How can you convey those images to your prospects so they can see your products and services fulfilling their 'wants'?