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Did Our “Game Plan” Help Win the Super Bowl?

Did Our “Game Plan” Help Win the Super Bowl?

March 07, 2013

What makes a Super Bowl Championship Team?  Coach Harbaugh knows. Great coaching.

But great coaching doesn’t just happen in the locker room or on the sidelines.

How did Coach Harbaugh pass his non-stop packets of energy and wisdom to each player, all day, every day? A special app designed for football teams called Game Plan.  On the iPads of each and every Raven. Wow.

And guess what?

Global Apptitude, the developer of Game Plan, is a Brand Launcher client.

 Go RAVENS.  And a big stadium wave to great coaching.

  • Why does a golfer pay a coach $200 an hour to work on his swing? 
  • Why does a body builder spend thousands of dollars on a nutritionist to tweak his diet?   
  • Why does a parent hire a math tutor for his child? 

Because they all want to become high-potential performers.

Are you there yet?  Because where you are now is not where you could be.

Proof in the Numbers

I want to share with you some amazing statistics on the business impact of hiring a coach from a series of surveys cited in “The Case for Executive Coaching”, by the Lore Research Institute:

  • A large employer in the hospitality industry saved between $30 million and $60 million by coaching its top 200 executives.
  • In another evaluation study, the client realized gains of $250,000 because strategic account teams worked more effectively.
  • RCS measured the results of a coaching system put in place at a large Asian banking and insurance company. Compared to budget, the sales unit in charge of new business posted an enviable 40 percent increase.

Let’s talk about the direct return on investment for business coaching expenditures. It’s a simple formula:

Return on Your Investment

In the International Coaching Federation’s Global Coaching Client Study, I found some nuggets on ROI that shined like rhodium, the world’s most precious metal. 

Companies that use or have used professional coaching for business reasons recognize a median return of seven times their initial investment. Individual clients reported a median return on investment of 3.44 times their investment.While the figures I’ve shared above are the hard benefits of business coaching, there is an untapped vein of value on the softer side of benefits.

Lonely At the Top

Entrepreneurs often confess to me that they are lonely at the top. They straddle the fence between enthusiasm for the business they love and loneliness in the business they manage.

Think back to a time when you had to fire a key employee, or when the bank refused to extend your credit line, or your largest client quit unexpectedly, or you couldn’t make payroll.  Painful, isn’t it. 

Just you at your desk, wracked with worry, everyone gone, a lone light in your office.

Imagine a business peer sits beside you; he is your sounding board, an active collaborator, to guide you through the turmoil. It would have helped some right? But, what a peer can’t accomplish is also important to look at. 

Paired with a qualified business coach, you are:

  • forced to deal with what matters most 
  • accountable to yourself and others
  • shown how to identify weaknesses and turn them into strengths
  • able to put the human need for recognition and approval in perspective (diminish the ego)
  • positioned to gain greater direction, clarity and confidence
  • equipped to make more decisions, more effectively, with higher quality outcomes

Best of all, when you make more and better decisions, you increase cycle time which triggers more growth.  At Brand Launcher, we celebrate decision making:

“He who makes the most decisions, wins.”

We even ring a bell when someone makes a decision. The more decisions you make, the more you can grow.

Magical Stardust Benefits

Business coaching isn’t only about you. At its core, it also seeks to improve your business on every level possible.

In my years of coaching and mentoring, I have watched clients grin from ear to ear as they began to realize the magical side of business coaching, that sprinkling of stardust they never dreamed possible.

If you’re disciplined and fully engaged, here’s a little of the magic that may come:

  1. Operating cash flows more smoothly
  2. Profit increases incrementally
  3. Expenses stabilize or shrink
  4. Employee retention improves
  5. Business valuations head north

How you would feel if you were sitting on a business that you could sell at a profit, and do whatever else you want to do in life?

Let me be clear. This is not about overpromising. I’m a realist, like you. This is hard work.  It works when you work.

And sometimes, coaching misses the mark, for reasons I should explain.

When Coaching Fails

If you believe you know more than your coach/mentor, business coaching will fall short of your goals. Don’t make your ego your amigo. Even the greatest people in the world need somebody else to mentor them, even if they are greater than their mentors.

If you don’t set clear goals for what you want to achieve -- goals that track real-time, measurable improvement -- coaching loses its value. Hewlett Packard CEO Meg Whitman says, "If it moves, measure it."

If you’re not 100 percent committed to the effort, coaching will fail. Your coach can’t carry you.

If you find it difficult to tell your truth, coaching may fail you. I see many people unwilling to face the brutal truth. But the truth shall set you free.

If you fall into dependency on your coach, the process may fall apart. Your need for independence drove you to launch a business in the first place. You may occasionally stand alone. Always stand tall.

Are You Coachable?

I want to encourage you to explore the benefits of business coaching. It’s exciting, revealing, uplifting and outright transforming.  Want to see a ton of REAL WORLD amazing stories of people who have grown themselves and their businesses? Check this out and be inspired.

Okay, do you think you’re coachable?  Begin by asking yourself a few questions and answer them with fierce honesty.

Can you identify your weaknesses and accept honest feedback?

Yes?  Great.  Many people are uncomfortable talking about weaknesses.  If you find it uncomfortable, are you willing to work with a coach who can explore them with you in a highly respectful manner? 

Of course, owning a business is the fastest way to expose your weaknesses and learn about yourself, but sometimes business owners have blind spots, like a long-haul trucker with a convex mirror. A wise person embraces honest feedback.  A fool rebuffs criticism.

It's liberating to see the incongruities, and then be able to change them BEFORE others make you face them, like your customers, employees, or shareholders.

By the time business owners come to us for coaching, they’ve often exhausted asking friends for advice. Friends are great and an important part of the equation. But… they don’t have the time, energy, or skill to really invest in you and your business.  They find it tough to tell you the truth. Worse yet, they get sucked right into the vortex of your drama.

"Oh! That's terrible . . .you should just tell him . . ."  Well-meaning advice-givers stand in the way of you getting at the underlying solutions to your business issues. 

"All plans fall apart as soon as they hit the battlefield."

Are you willing to implement what you learn?

Once you know what you have to do, you’ve got to find the focus and discipline to execute in your office, factory, lab or wherever you make your money.

When you are in an ongoing relationship with a coach, meeting weekly, in person or by phone, you can adjust to issues and opportunities as they occur.

Because a good coach holds the memory of an elephant, he’ll remember everything and track you back to where you came from and keep you on course to where you are going.

And while you’re implementing, you’re measuring. Everything. Because you and your coach have set up the KPI’S (Key Performance Indicators) early on. That’s why business coaching produces such dramatic improvements. At last, you can focus on growth. 

Choose Your Coach Wisely

There are only two things I want you to remember when choosing a coach who is right for you.

First, find out upfront if he will help you play to your strengths, then satisfy yourself that he is capable of helping you to compensate for your weaknesses.  Most great business achievements occur by playing to your strengths.  Do you know what happens if you focus on your weaknesses? At the end of your life, you’ll end up with a bunch of strong weaknesses! Extraordinary things happen by playing to your strengths.

Second, beware of the man with a hidden agenda. Everybody around you has one. It’s called being human because we all try to get our needs met.  Your wife, your employees, your accountant, your suppliers.  Even if you are not careful, make sure that your coach isn’t simply trying to cross sell other products or services instead of helping you solve the issues at hand.

As a business owner, you can typically spot someone’s agenda a mile away. Keep your eyes open.

Find someone who has only your personal and corporate best interest at heart. 

Our mentoring and coaching process produces real world successes and we can point to an extraordinarily high batting average.  Why?  We have a little secret. We play with a stacked deck.  We only work with business leaders that we are absolutely confident that we can make a dramatic difference in their business and life or we don’t want to engage.

Are you standing at a crossroads in your business?  Perhaps,  you are ready to go to the next level and benefit from the mentoring process. One option is to get started here.

Always taking you from where you are to where you want to go,


Jon Goldman, CEO