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The Secret to Changing People's Behavior

The Secret to Changing People's Behavior

November 12, 2009

Turning ordinary stairs into a giant piano is one of the great ideas workers at VW came up with to see if they can get more people to exercise by making it fun.

This is such a great idea! Put this down under the category of 'I wish I thought of this first.'

You'll love how this company is changing people's behavior.

It's actually an initiative developed by VW (yes, the car company). They call it 'the fun theory' and the idea is that they're trying to change people's behavior by making things fun.

I love it! So many times I see business owners I work with struggling to try to get their prospects or even their employees for that matter, to change their behavior. But I've found that the best way to do it is to make it fun for them. In this example, VW is trying to get people to use the stairways in Stockholm rather than the escalator to get them to exercise more.

How? VW workers turned the stairways into a giant piano. Each step is a key. So as you step on the white and black keys, you make music. Think of Tom Hanks in the movie, 'Big'. How cool is that?

Does it work? Check out the results for yourself.

People are having a blast hopping on the stairs and literally playing on them. Meanwhile, few people are riding the escalator. Want numbers? 66% more people than normal chose the stairs over the escalator.

In this one, workers at VW made the idea of recycling fun by converting a recycling bin into an arcade game.

Here's another great idea. To get people to recycle their bottles, a couple of smart guys turned an old recycling bin into an arcade. As you put your bottles into the recycling bin you earn points with the Bottle Bank Arcade.

Nothing happens with the points but it's just the idea of turning recycling into something fun!

In one evening, the Bottle Bank Arcade was used by nearly 100 people as others cheered them on. In the same period, the conventional bottle bank was used by 2 people.

How can you change the behavior of your prospects by making it fun for them?

How about with your own staff or partners in your business? We're always trying to encourage people to take some sort of action, so how can you make it fun?

Share your ideas below. And if you have a video, include a link too so we can check it out.

Always taking you from where you are to where you want to go,


Jon Goldman