With every product or service there's a story to tell -- incredible before and after stories that show how customers' lives have been changed for the better. Some are more dramatic than others. And you wouldn't believe that there would be very many great stories to tell about sheds, but Paul Johnston proved there are lots of great stories in the 83 testimonials that he includes in his promotional book, 83 Ways a Shed Has Changed People's Lives. What stories can you tell?

Notice how Johnston uses the front of the envelope to begin his road to the sale. He's already planting the seed, 'If his sheds can solve 83 problems, most likely it can probably solve mine!'

Inside, Johnston identifies a prospect's need (to look good!) and then quickly solves the appearance problem with his specific solutions - 1 x 4 trim, residential siding and vertical T-1-11. He's positioning his product as a solution!

Look how he gains credibility with gold, foil embossed seal stating his 13 years in business. (You can do this every year!)

Inside, Johnston identifies a prospect's need (to look good!) and then quickly solves the appearance problem with his specific solutions - 1 x 4 trim, residential siding and vertical T-1-11. He's positioning his product as a solution!

This is a crazy report. You probably never realized that your shed problems could be so 'notorious'. If he can do it with sheds, you can certainly do it in your business.