This is an ad I grabbed from our local newspaper because, among all the ads that appear in the paper, this one stands out every time with its handwritten copy. It also fits well with the company's no-nonsense, bargain-pricing brand image. Notice what stands out most within the ad ... 20% off ... $26 ... 60% off. How can you make your ad look more 'real?' WARNING: This wouldn't work for 'upscale' products and I'm not saying it's for everybody. But, NOT making your ad look like a traditional ad is for everybody.