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What your prospects really want from you!

What your prospects really want from you!

May 07, 2009

We take ourselves way too seriously sometimes. I know I'm guilty of it too. I'm constantly thinking about how I can educate more business owners and get them the information they need.

But what do most people really want?

Why is it that the average American spends at least 3 hours a day in front of TV? Why are so many people excited about the new Star Trek movie? Why is Larry the Cable Guy pulling in $50 million a year?

It's about entertainment! People want to laugh and have fun ' especially now!

So why not put some fun in your marketing?

Check out this marketing video! It's cheap to do, easy and it's doubled this guy's opt-in rates! What I love about it is that the guy isn't afraid to let his personality show through in his business. As a result, he has one of the most responsive lists in the country.

Maybe you're thinking: 'I'm not that talented.' That maybe true, I don't know, but each one of us has a story to tell. Be bold and tell your own story.

A real estate investor and friend of mine, Preston Ely, is a genius at creating videos that are entertaining and big money makers for him. He's edgy and he doesn't hold back. Some people love him and I'll admit some people hate his stuff. But that doesn't matter. He's only catering to the people who love him.

He's not afraid to take a stand. Here are two videos he made to promote two separate real estate launches. Check them out at your own risk.

This one is a homemade rap video that's a lot of fun to watch.


This next one involves a murder mystery plot he used to promote someone else's launch.

My point? Use your personality and share it with people. Tell a story, entertain your prospects and customers. Just don't be boring.

If you're really looking to grab the attention of your hungry fish, you need irresistible bait ' and one of the best forms of bait right now is good old-fashioned entertainment.

All the best,


Jon Goldman