My kids think I'm crazy sometimes. They'll randomly find ziplock bags full of plastic frogs around the house. (Anyone who has ever heard me speak knows why...) At the upcoming Passover Seder we'll be throwing ping pong balls at each other as a live demonstration of the Plague of Hail.
Do you like kittens, explosions, laser beams, and sometimes goat? Then read on. No? Confused? Well, do you like making money from campaigns and products that are backed by raving fans? Then read on. Check this out: Exploding Kittens holds the record for the highest backed Kickstarter campaign in history. It had over 219,000 backers who raised $8,782,571.
What do you do when no one is interested in you or your company? There's one organization that had millions of people using it and no one paying for it. They needed a campaign that would work, especially with the young crowd. Meet Radiotjänst, Sweden's TV and radio licensing organization. Also known as a boring company.
I speak in Las Vegas frequently, but every time I go there I'm still taken aback. To put it simply: it's over the top. Everything. I was just in Las Vegas this past week speaking at the 2016 Debt Buyers Association (DBA) Conference, and I came across a crazy example that it really got me thinking. I was picking up my rental car and went to use the restroom.
A picture is worth a thousand words, but sometimes a caption is worth even more. I got a text message the other day that summed up so many awesome marketing concepts in one image. This small story is so wild that it's been aired on TV, published in newspapers, and gone viral on social media.