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What does it look like when your business is overly-dependent on one type of customer? Trouble waiting to happen. The total opposite of having an asset! There are 3 types of over-dependence on customers: The size of the customer, too big or too small.

I’m tired of going in circles and I know you are too. They say insanity is doing the same thing over and over again and expecting different results. And for those of us who have ever been in a rut or two—and we all have, no shame in that!—there’s a point where you truly start to go insane. That rut doesn’t just pop out of nowhere, my friend.

I’m a bit of an addict and it gets me in trouble sometimes. I’m a counter-intuitive marketing-techniques addict. If you’ve been around long enough, you know about my passion for Big Zigs, unique marketing angles that makes you dramatically stand out from your competition.

For the Cliff-Notes style summary of creating a culture of accountability with your team, click here to download our free ebook, Mastering the Art of Accountability. Here's some of what you'll discover during this podcast: Dealing with your biggest failure in business; [1:50] Advice Jon has for leaders like you!

I have a serious question for you. It might make you squirm a little, but I’ve seen too many people make too many big mistakes to not ask you this question. It’s a question that many entrepreneurs are too afraid to ask themselves or answer honestly. But it's perhaps the single most important question if you’re looking to thrive personally and professionally.