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Why do you resist coaching?

April 27, 2017

A 22 year old tennis coach taught a surgeon how to operate better. Here's how... Dr. Atul Gewande, a forty-some year old surgeon thought he reached his professional peak. Specializing in endocrine surgery, Atul had performed thousands of surgeries. He was doing well, had consistent success... Read More

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Our Blog

March 16, 2017

I sent out an email last week asking the recipients to take a 30 second, 1 Question Survey. Now let me explain why I did that and why you should too. See, this blog goes out to many different people, all around the world. Different jobs, different industries, different interests, different backgrounds, you name it- they’re reading this blog.

Google “musical savant” and you’ll meet Derek Paravicini. Born over 3 months premature at 1 ½ lbs., he hung on to life but emerged from the experience blind and with tremendous cognitive disabilities. Nonetheless, Derek is a savant. He has an uncanny skill at the piano.

I’ve written millions of emails and over 500 blogs. Literally. After years of analyzing open rates for both businesses and nonprofits, I’ve boiled down what I’ve seen are the top 3 principles of getting read. Click here to check out one of our highest opened blogs ever. 3 actions to make your open rate skyrocket. Make it personal. (both the headline and content).

Hold on. Don’t turn the hose on me yet. As the CEO of Brand Launcher, I deal with the “Millennial Issue” (anyone born after 1984) all of the time, especially during family-owned companies’ generational handoffs. I constantly hear owners complain that Millennials: Lack “work ethic” Are difficult to manage Have an attitude of entitlement Can’t handle rejection

Go on. Guess. No, they’re not “thank you” or “I’m sorry” or “credit card.” I’m speaking this upcoming Wednesday at the International Awards & Personalization EXPO in Las Vegas.

As a marketing guy, I'm always on the lookout for cool marketing ideas and ads I can use or pass along to my clients for them to use.I recently stumbled across one that you've got to check out!Click on the image below to see it for yourself and then I got a few questions to ask you afterwards. Go ahead, watch the 30-second video. Then come back. I'll wait.Okay, you watched it? Great.Quick quiz:1. What kind......

Everyone wants to create "touch points," a favorite buzzword for marketers. A touch point is that intersection between your business and your customer where you interact and communicate something -- hopefully, something of value. Glance over this diagram:While each "touch point" offers value, they miss the emotional power and tactile experience of the five senses: Sight. Sound.......

I was wrong! I take it all back!

6 people who refused to fail, and their incredible stories

Rahamim Melamed-Cohen, Ph.D. continues to inspire and motivate me to this day even though he can do nothing more than think and blink his eyes. To me and countless others, he's a living miracle. I'm pictured here seated to the left of Dr. Cohen along with his wife, Elisheva, and his Adobe Illustrator tutor from the Betzalel Academy of Art.Want to be truly rich?Just a few days ago, my family got a rare......