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We're Hiring - Marketing Specialist!
Job Type: Marketing Specialist
Employee Type: Part Time
Location: Remotely/ Work from home. Flexible hours.
Experience: At least 3 years proven content marketing experience in a B2B environment working with senior level executives
Content Marketing Specialist - Job Description
Are you passionate about creating content to be utilized for various marketing initiatives?
If so, then Brand Launcher is looking for you! Brand Launcher empowers entrepreneurs, business owners, and their teams by business mentoring, personal coaching, and marketing consulting for 10 years. We are a growth engine for change. And our Content Marketers are a key element in how we help entrepreneurs and business owners achieve that change.
Our Content Marketing team create compelling, story-based content for lead generation and nurturing from keen insight into the buying process, to identifying and creating the content that resonates with the buyer personas, to managing that content in various software and applications and to connecting that content to an overall marketing plan.
Duties & Responsibilities:
- Assist the marketing team to design, create and implement marketing campaigns that support the growth of Brand Launcher.
- Identifying a company’s content needs.
Outlining an action plan to meet their content needs.
Identifying buyer personas and their motivation.
Connecting with the fears and needs of buyer personas - what benefits they’re looking for and what content they seek out during their buying process.
Working in different specific niches and industries.
Creating ebooks, videos, infographics, blog articles, advertorials, sales letters, emails, social media content, and more.
Working with a CRM for campaign implementation and management.
Drafting, editing, proofing, formatting content with a superb command of English.
Posting online content like articles, blogs, social media, etc. via an assortment of programs, websites, and software.
Managing and coordinating multiple social media platforms - both for multiple clients and within a single client’s content marketing plan.
Outlining, producing, setting up, and managing webinars.
- Assist the Brand Launcher consultants to design and create marketing campaigns that support the growth of Brand Launchers' clients.
Tracking and analyzing campaign performance and results.
What You Need for Success?
BA Communications, Marketing, Journalism, or relevant equivalent.
- 3+ experience with designing, creating and implementing marketing campaigns.
- Experience with producing and managing content for marketing initiatives.
Exceptional verbal and written communication skills.
Highly organized with a systematic mindset and approach to getting content created and projects completed.
Creativity and "go-getter" attitude. Unafraid to try new things.
Must be able to work in a highly agile environment, and able to grasp new concepts or alternative ways of approaching a marketing challenge.
To apply, please send your resume, cover letter & salary requirements to firstname.lastname@example.org